Collection: Fashionella

Fashionella is a mother-daughter brand built on passion, creativity, and the belief that fashion is a form of self-expression. What started in 2017 as a small online shop, ButikLalee, became a thriving business through hard work, trendsetting designs, and a commitment to individuality. The mother’s vision and perseverance laid the foundation, while the daughter’s creativity and styling expertise helped the brand grow into MissLale Official Store, now known as Fashionella. Together, they create stylish, unique pieces that empower people to express themselves freely, turning everyday streets into runways.